I recently gave a talk at Product School on this topic, you can check out the full video here.
What is a product launch?
When people hear about product or feature launches, they might think a product team spends weeks and months working on a feature, and then comes the big reveal of a killer feature at a big tech conference. Maybe something similar to the Windows 95 launch?
In reality, product launches are rarely linear or the end of the product development process. A product launch is more often just the beginning. It’s the first time when you can truly validate the feature you built is useful. Then with a combination of quantitive data and user feedback, your team can continue to improve on your product.
How to launch a new product or feature?
Once your feature or product has been built. There are many ways that you can test or roll out your feature to your users. How you launch your feature depends on many factors — the maturity of your product, your existing user base, the type of product/feature you are launching, the goal/the metric…
